I'm a freelance graphic designer and illustrator based in Leeds with a solid background in logo, print and digital design.+
For me—whether it's trying to capture the essence of a company in a logo, or trying to increase a websites conversion rate—design is largely about solving problems.
My main focus is to create something which appeals to your users. It's important the message is clear and not drowned in an unnecessary amount of styles and treatments. I strive for an engaging but simple design. It's more about what to exclude than what to include. Knowing when to stop is key.
If required, I can pull together a team of designers, coders, videographers, copywriters, and SEO specialists. I can either put you in direct contact or if you prefer, project manage everything so you just deal with me. This way I can offer an agency-style service at a fraction of the cost.
I have a strong understanding of front-end development which gives me a realistic insight into the capabilities of digital design.Read more about me →
Assorted logos and stationery
Branding • Stationery
Logo and stationery design produced for a wide variety of clients from Leeds, Manchester, Sheffield and London.
Branding • Packaging • Illustration • Responsive Web Design
Hydrapharm develops a range of sports nutrition supplements aimed at athletes. The ecommerce website was built on a Wordpress CMS.
Nitty Gritty Research, Leeds
Branding • Responsive Website • Motion Design • Illustration
Brand Animation • Illustration
I worked closely with Leeds based Luto to create a brand animation which communicates their services to their target audience. This was done by creating a clear user-centred story. Rather than begin with ‘this is about us’, we started with ‘this is about you’. Therefore, the scene was set with presenting the problem; what happens when people can’t use their devices or take their drugs correctly? Then, together with information about Luto's processes and services, we outline the solution – good information. The animation features simple illustrations with clean lines to reinforce their message of making communications clear.
Branding • Iconography • Ecommerce Magento Website
Rebrand of logo, Magento driven ecommerce website and icon set create for Rochdale lighting company who markets on a national level.
Alba Rosa Cycling Club, Leeds
Character Design • Motion
Animated looped gif for Leeds based cycling club.
To promote ghd hair straightners and their money back policy. Hair drawn by hand onto a cgi visual of straightners.
Primley Park, Leeds
Responsive Website Design • Photography
Responsive website and photography whilst in keeping with Primley's exisiting branding.
Flat Fee Recruitment, Leeds
3D Character Illustration
Flat Fee Recruiter required a 3D character to appear on their new homepage. The character helps humanise the brand making them more approachable and friendly. This is the first in a series of characters produced and will be animated once the brand develops.
Mini-site to launch Butterkist's new TV commercial.
Illustration used in email marketing and adverts.
Lakes College, West Cumbria
A series of 3D typography illustrations produced for Lakes College.
Illustration • Motion
Illustration and animation created to promote one of Bernard Marr's services. Character design and animation was extensively used throughout. The complex subject of KPIs are explained through a humourous visuals and easy-to-follow narrative.
Tank Topper, Hebden Bridge
Branding • Iconography • Illustration • Website
Tank Topper supply oil nationally and required an approachable brand similar to the British Gas marketing. 3D characters help communicate their services. Magento ecommerce and Wordpress allow Tank Topper to manage their content.
Branding • Illustration • Stationery • Website
Fly Video, based in Leeds, is relatively new to the market and is without a large body of work to put in their portfolio. The website design and content therefore, had to work harder to persuade potential customers. The finished brand is fresh and minimal and when combined with a dynamic website design results in an effective lead generating tool. SEO is incorprated from the ground up to aid search engine rankings.
White Rose Centre, Leeds
Poster Design • Artwork
Campaign used across Leeds to advertise renouned shopping centre. The campaign consisted of large format posters, including billboards, bus streetliners and bus posters.
Supercars on demand, Wakefield
Responsive Website • Magazine Advert
Supercars on Demand required a responsive website to allow users to enquire about their fleet of prestige cars. The design produced is very image-led trying to keep the users focus on the cars themselves. Wordpress CMS is used. A press advert was also produced to bring traffic to the site.