I'm a freelance graphic designer and illustrator based in Leeds with a solid background in logo, print and digital design.

+

For me—whether it's trying to capture the essence of a company in a logo, or trying to increase a websites conversion rate—design is largely about solving problems.

My main focus is to create something which appeals to your users. It's important the message is clear and not drowned in an unnecessary amount of styles and treatments. I strive for an engaging but simple design. It's more about what to exclude than what to include. Knowing when to stop is key.

If required, I can pull together a team of designers, coders, videographers, copywriters, and SEO specialists. I can either put you in direct contact or if you prefer, project manage everything so you just deal with me. This way I can offer an agency-style service at a fraction of the cost.

I have a strong understanding of front-end development which gives me a realistic insight into the capabilities of digital design.

Read more about me →
Logo design for kitchen and bathroom wall panel manufacturers Branding and logo design for Liverpool based property development Logo for Leeds based Kitchen Designers Logo design for lincolnshire based door company Logo and stationery design for North Leeds based kitchen design company Logo and stationery for Batley based photographer Logo design for Leeds Asbestos company Logo and stationery for Manchester based property company Image description Logo and branding for Otley based kitchen manufacturers

Assorted logos and stationery

Branding • Stationery

+

Logo and stationery design produced for a wide variety of clients from Leeds, Manchester, Sheffield and London.

Illustration for Nitty Gritty's website

Nitty Gritty Research, Leeds

Branding • Responsive Website • Motion Design • Illustration

+

I'm currently working on a brand launch for Nitty Gritty, a research agency based in Leeds. Their branding uses flat style illustrations to communicate their services. These will animated using CSS and Javascript.

Brand animation for Leeds Based Luto

Luto, Leeds

Brand Animation • Illustration

+

I worked closely with Leeds based Luto to create a brand animation which communicates their services to their target audience. This was done by creating a clear user-centred story. Rather than begin with ‘this is about us’, we started with ‘this is about you’. Therefore, the scene was set with presenting the problem; what happens when people can’t use their devices or take their drugs correctly? Then, together with information about Luto's processes and services, we outline the solution – good information. The animation features simple illustrations with clean lines to reinforce their message of making communications clear.

Animated gif

Alba Rosa Cycling Club, Leeds

Character Design • Motion

+

Animated looped gif for Leeds based cycling club.

Hired as Freelancer 3D Illustrator for Fly Video

Fly, Leeds

Branding • Illustration • Stationery • Website

+

Fly Video, based in Leeds, is relatively new to the market and is without a large body of work to put in their portfolio. The website design and content therefore, had to work harder to persuade potential customers. The finished brand is fresh and minimal and when combined with a dynamic website design results in an effective lead generating tool. SEO is incorprated from the ground up to aid search engine rankings.

Advert for ghd based in Leeds

ghd Leeds

Illustration

+

To promote ghd hair straightners and their money back policy. Hair drawn by hand onto a cgi visual of straightners.

Responsive website for Leeds based Primley Park

Primley Park, Leeds

Responsive Website Design • Photography

+

Responsive website and photography whilst in keeping with Primley's exisiting branding.

3D character illustration for website banner

Flat Fee Recruitment, Leeds

3D Character Illustration

+

Flat Fee Recruiter required a 3D character to appear on their new homepage. The character helps humanise the brand making them more approachable and friendly. This is the first in a series of characters produced and will be animated once the brand develops.

Mini-site for leading confectionery brand

Butterkist, Blackpool

Website

+

Mini-site to launch Butterkist's new TV commercial.

3D Illustration for Hebden Bridge based oil suppliers

Tank Topper

3D Illustration

+

Illustration used in email marketing and adverts.

Responsive website using Magento development

Downlights Direct

Branding • Iconography • Ecommerce Magento Website

+

Rebrand of logo, Magento driven ecommerce website and icon set create for Rochdale lighting company who markets on a national level.

Explainer video

Bernard Marr

Illustration • Motion

+

Illustration and animation created to promote one of Bernard Marr's services. Character design and animation was extensively used throughout. The complex subject of KPIs are explained through a humourous visuals and easy-to-follow narrative.

logo and responsive website design using Wordpress CMS

Hydrapharm, Leeds

Branding • Packaging • Illustration • Responsive Web Design

+

Hydrapharm develops a range of sports nutrition supplements aimed at athletes. The ecommerce website was built on a Wordpress CMS.

Cumbria based Lakes College Typography Illustration

Lakes College, West Cumbria

Illustration

+

A series of 3D typography illustrations produced for Lakes College.

Logo, icons and responsive web design for Yorkshire based oil suppliers

Tank Topper, Hebden Bridge

Branding • Iconography • Illustration • Website

+

Tank Topper supply oil nationally and required an approachable brand similar to the British Gas marketing. 3D characters help communicate their services. Magento ecommerce and Wordpress allow Tank Topper to manage their content.

Wordpress responsive web design for leading car hire business in Wakefield

Supercars on demand, Wakefield

Responsive Website • Magazine Advert

+

Supercars on Demand required a responsive website to allow users to enquire about their fleet of prestige cars. The design produced is very image-led trying to keep the users focus on the cars themselves. Wordpress CMS is used. A press advert was also produced to bring traffic to the site.

Bill board poster design for Leeds based shopping centre

White Rose Centre, Leeds

Poster Design • Artwork

+

Campaign used across Leeds to advertise renouned shopping centre. The campaign consisted of large format posters, including billboards, bus streetliners and bus posters.